IHG plans to launch an exclusive new brand in China by the end of 2011 in order to leverage the market growth announced IHG Chief Executive Andrew Cosslett.

This new brand which name has not been released yet will target the middle high level market, right between Crowne Plaza and InterContinental.

According to Andrew Cosslett, China hotel market will rise above the American market and is expected to become the first market worldwide by 2025.